Strategic Planning Of A Largescale Metallurgical Construction Enterprises

The enactment of a strategy gives a development direction to the enterprise. Under the global economic recession and domestic economy turns into a "new normal state", it is the challenge for the enterprise decision-making level to face how to make the enterprise strategic planning to remain invincible.The article defines the expansion of strategic planning on product diversification, market localization, fine management, the scale of ten billions by the SWOT analysis for the large-scale metallurgical construction enterprise. It makes detailed decomposition of development index for each organizational unit annually on the market positioning, marketing target, revenue target, financial management index, the allocation of human resources and other aspects; moreover, organizes related resource factors according to main function planning to ensure the implementation of interim strategy.The purpose of this strategy planning is to seek the sustainable development and the long-time security of the enterprises, to mobilize the enthusiasm of the staffs, also to set a good vision of common development for all enterprise staffs.