Fairchild China Market Strategy Analysis

This thesis has detailed analysis based on major players in the power IC industry and summarizes their core competing strategies of maintaining their profits in the market. Based on both the comprehensive understanding of the market and the summary of major power IC companies' competing strategies, several strategies have been proposed for Fairchild Company. All the analysis is based on the company's financial report with detail understanding of their products and unique features. Finally, Boston Matrix and Porter Five Force Model are used to provide overall analysis of Fairchild Company's core competency and their key strategies for the China's Market. Several strategic suggestions have also been created for Fairchild...