Research On Marketing Strategy Of G Company

Recently,with the rapid development of Chinese economy and the continuous improvement of science and technology,the requirements for speakers have become increasingly stringent so that they have to meet the higher requirements of different environments and different audio equipments.In order to adjust to the development of science and technology and meet the needs of different consumers,many companies are constantly improving the performance of speakers through various methods.In the context of product upgrading,the competition of electro-acoustic industry is becoming more and more fierce.G Company have created a new type of silicon diaphragm so as to break through the market and occupy a favorable position.It has its outstanding acoustic performance.This paper takes G Company of Electro-acoustics industry as the key research object,and analyzes the four main products of G Company,and analyzes the main products of G Company from two aspects of market growth rate and market share by using Boston Matrix.Finally,it is concluded that the star product of the company is speaker,and the company should focus on supporting them.Then,taking the marketing strategy as the breakthrough point,it analyzes the current marketing situation of G company,and launches the related detailed research.By reviewing the key marketing elements(products,prices,channels,promotions),we try our best to find out the problems of marketing strategy in G company current business.Firstly,studying the macro-environment,including policy,environment,society,and technology,and then,in the study of micro-environment from substitutes,potential entrants,current competitors,the buyer's bargaining power and the bargaining power of sellers,which are called five forces model.And then study the purchasing behavior of consumers in order to summarize the existing market environment.What's more,combine with the correlation analysis of target market selection to find the existing market opportunities,finally give a reasonable and feasible marketing mix recommendations.It mainly includes the following four aspects.Firstly,in terms of product strategy,it is necessary to improve the stability of speakers,acoustic performance,packaging design and customer feedback response speed,while continuing to strengthen product innovation and new product development.Secondly,in the channel promotion,the methods through the farreaching influence of the relevant manufacturers to promote publicity and with the help of new media promotion and leaflet promotion and company staff promotion can quickly open the G company speaker market;Thirdly,in the aspect of promotion strategy,it is necessary to diversify the propaganda channels and pay attention to the feedback of propaganda and carry out the propaganda of advertising combination and public relations so as to improve the positive image of the company and benefit the good reputation of the company's products.Fourth,in terms of price strategy,we should establish a reasonable price system and improve the reward and royalty system.