Business Strategy Analysis Of ABC Automotive Loudspeaker Company

China becomes worldwide manufacturing center which is named factory of the world with economics development and reform in China. It becomes drastic for worldwide automotive part suppliers to setup factories in China for manufacturing and competition in worldwide market and China market becomes after China becomes the biggest automotive market in the world. Worldwide automobile OEMs have adjusted their business strategy these recent years according to changes of global automobile marketing competition environment. Automotive part suppliers are requested to delivery parts with low cost and price globally which lead to important influence for this industry future development.This thesis analyzes ABC automotive loudspeaker company external marketing environment with Michael Porter’s PEST model. It analyzes marketing demanding and also automotive loudspeaker industry concentration and its produt lifetime. It also analyzes external marketing and internal value creation chain based on Michael Porter’s Five Forces Model to compare ABC automotive loudspeaker company with its worldwide competitors to find out its problems in daily operation. In the meatime it analyzes ABC automotive loudspeaker company current status and its several development phases and product portfolio. According to district advantage theory ABC company China manufacturing competitive advantages are analyzed. This thesis also does comprehensive analysis in detail of ABC automotive loudspeaker company internal resources such as R&D, operation, quality control, human resources, financial core competence in order to find out the real specific unique internal core competence. In order to have suitable marketing strategy of global market and China market for ABC automotive loudspeaker company, based on STP model this thesis does detailed global marketing and China marketing segmenting, targeting and positioning and SWOT matrix analysis with its strength, weakness, opportunities and threats which lead to the business strategy of ABC automotive loudspeaker company to international market with low competitive price based on OEMs global vehicle platforms and differentiation strategy for China market with specific loudspeaker R&D.In the end based on business strategy analysis of ABC automotive loudspeaker company and in order to secure business strategy implementation and its long-term sustainable business growth, ABC automotive loudspeaker company takes all necessary measures from culture, marketing, manufacturing, human resources, R&D, supply chain and decision making.