Social Network Influence On Small Tourism Business Growth In Rural Community

Research of the small and medium-sized enterprise growth based on social network theory is one of the critical areas in the organization management scientific. In rural community, people pay more attention on relations, so it will have important practical significance. Therefore, at present, most of these studies select manufacturing companies as objects, rarely focus on service industry especially the tourism business. So it is necessary to combine small tourism businesses with its social network to explore its growth regularity.This article made a case study of Piangan village and choose the small tourism business as the research object. Using the combined methods of questionnaire and depth interview to collect relevant data of small business growth and social networks. Then, adopting the methods of grounded theory and case analysis to depth excavate obtained data. Finally this article built them mechanism of the social network`s influence on small tourism business growth. Results show that small tourism business social networks are composed of formal and informal networks, the formation of formal networks is usually based on the entrepreneur`s informal relaotions. The informal networks play a major role in the enterprise growth, helping the business acquire resources like funds?raw materials and labour. Informal communication between business owners and imitation of each other between enterprises promote knowledge transmission. Information from informal networks and emotional support from home network improve the competitiveness of the small tourism businesses.Formal networks include relations with complementary businesses and costomers greatly help the small tourism businesses build reputation. At the same time, the institutions of social networks include market rules and community regulations will have constraint effects on small tourism business. Otherwise, the social networks of small tourism business is obviously embedded in the community, the spirit of cooperation, family culture and general trust influence the role of social networks. Then put forward some countermeasures and suggestions to promote the small business growth in rural community according to the above conclusion.