A Research On The Influencing Factors And Governance Strategies Of Social Responsibility Of Pharmaceutical Enterprises Based On Grounded Theory

In recent years,drug safety issues have been frequent,of which Changchun Changsheng Company Vaccine Counterfeiting Event in 2018 has attracted the highest attention.This event has aroused public doubts about the quality of drugs,resulting in the lack of trust in pharmaceutical enterprises.Therefore,how to guide pharmaceutical enterprises to better fulfill their social responsibility and implement governance for the production and development of pharmaceutical enterprises.These problems need to be solved by us.In order to solve these problems,we need to understand the factors that influence the fulfillment of corporate social responsibility by pharmaceutical enterprises,and study how these influencing factors play a role,excavate their essence to solve the problem.The basic research method of this paper is the grounded theory research method,which is a qualitative research method and a method of transforming the original data into conceptual theory step by step.First of all,we collect rich raw data through various ways,and integrate the original data collected.Remove the data independent of the research content to ensure the relevance and usefulness of the data.Secondly,coding analysis is carried out to conceptualize the original data,rationalize the logical relationship,and gradually explore the factors affecting the social responsibility of pharmaceutical enterprises,forming theoretical results.Analyze how these influencing factors affect and form the final theoretical results.Finally,the saturation of the theory obtained from the above analysis is tested to verify its reliability.The conclusion of this paper is that we have deeply analyzed seven influencing factors of corporate culture,industry competition,enterprise management,external supervision,corporate image,business performance and scientific and technological level.Among them,business performance is the basic factor,corporate culture,technology level and enterprise management are the internal driving factors,while industry competition,external supervision and corporate image are the external driving factors.Finally,according to the analysis,we put forward the countermeasures to promote pharmaceutical enterprises to better fulfill their social responsibility and achieve the goal of common development of society and enterprises.The main innovation of this paper is to use the grounded theory to research.It avoids the difficulty of accurately designing social responsibility indicators.Research is closer to reality.And the use of data is not limited to digital data,can be in the form of text data,picture data,etc.Data types are more extensive and diverse,research is more flexible.Using grounded theory can also describe the process of influencing factors,let us have a deeper understanding of the theory formed,and then put forward more targetedcountermeasures.