SWOT Analysis Of Equity Crowdfunding Platform

In recent years, with the rapid development of Internet technology, the pattern of "Internet + crowdfunding" grows up quickly. Equity Crowdfunding, as a financial innovation gradually comes into people's vision. Equity Crowdfunding can not only broaden the financing channels for SMES and benefit for development of innovation and entrepreneurship conductive enterprises, but also can help enrich our capital markets level. So it can make reduction in debt leverage stable and orderly. Thus, Equity Crowdfunding is attracting investors and entrepreneurs; meanwhile it also gains a high degree of attention of our government. Calling for the implementation of "public entrepreneurship and innovation", in July 2015, more than 10 ministries and the central bank have issued a document to market escort for Equity Crowdfunding. Equity Crowdfunding platform has established equity crowdfunding market and the market develops quickly. Crowdfunding platform, as the media between entrepreneur and investor, is the key to the whole operation of the market. However, Equity Crowdfunding, as a financial innovation, will take some risk in the process of development and growth inevitable and all of these things need to be explored.This paper introduces the significance of equity crowdfunding platform and its features and the development of equity crowdfunding platform, followed by equity crowdfunding platform in the foreign and domestic developments are discussed from three aspects of the scale of development, regulatory legislation, the main platform, then it began to sink this angel typical platform introduction. Angel chose sinks, because it not only set up in China's first, and regardless of the scale of development and in terms of fund-raising success rates are in the forefront of the industry. Angel exchange mode of operation is the late establishment of the industry's equity crowdfunding platform to follow suit, common problems angel exchange mode of operation of the problems but also other platforms within the industry faces, the angel exchange is a typical representative of equity crowdfunding platform and microcosm. Then this paper SWOT model analysis method angel sinks equity crowdfunding platform for analysis, the conclusion that the relevant revelation promote our equity crowdfunding platform development.Through analyzing Angel exchange platform deeply, there are some revelations can be seen: the state should introduce an official document to make a clear legal status of equity crowdfunding platform, and set out regulatory rules; platform should enhance investor education and risk audits; Equity Crowdfunding platform should reinforce certification audit efforts for investors and risk warning; Equity Crowdfunding platform not only reinforce creative financing model to improve financing efficiency, and strengthen information disclosure, but also continue to improve the management of value-added services after the investment.