Analysis Of Negative Network Public Opinion Of Enterprises Related To Kailuan Group And Its Countermeasures

The rapid developent of the Internet has brought a new revolution to the traditional society. There are 80000 employees, 80000 retired employees and 500000 families of employees in Kailuan group. The “small society” brought many challenges and impact to the enterprise through massive network information and public opinion generated by the Internet and Intranet in the aspects of rationalize the emotions, resolve conflicts, improve management and promote the harmonious. Kailuan group need to accurate analysis staff thought and mood changes, firmly grasp the basic situation of enterprise users, strengthen the analysis, control and management of the network public opinion on the enterprises negative in order to reduce the damage and loss of the enterprises.In this paper, according to the principle of combining theory and practice, Kailuan group carried out the research work through in-depth study and analysis of related materials, which include of enterprise production and management present situation, the staff thought emotion, enterprise users basic situation, the negative network public opinion data in recent years and typical cases. The key influential factors and general rules of the enterprise network public opinion were systematically studied, and the problems or areas for improvement were analyzed. The feasible principle, methods and techniques of work were provided to dispose enterprises negative network public opinion well.The prevention and control of network public opinion management system of Kailuan group conforms to the enterprise actual and characteristics. The study and implementation are certain practical effective, it maintains the enterprise good social image, and keep the staff team of the enterprise stable, help the enterprise reform and development. At the same time, it also provides a valuable reference for other enterprises and institutions, government departments on prevent and treatment of the network negative public opinion.