Research On B2C E-commerce Credit Management Of China

At present, China’s B2 C E-commerce is in a stage of rapid development. With the improvement of Network coverage, Big Data, Cloud Computing, Internet of Things, and other application technology related to network, as well as the "Internet +" and other beneficial strategy. China’s B2 C E-commerce will show explosive growth. Meanwhile,Internet fraud, false advertising, deceptive and other credit issues have becoming one of the main obstacles to the development of China’s B2 C E-commerce. Research on B2 C Ecommerce credit management is good to protect the interests of consumers’ and trusted sellers’ legal rights, the integrity of E-commerce market and the whole society.Based on theoretical research on domestic and foreign credit management, this article described the present situation of B2 C E-commerce market according to SWOT model, and also refers to the new cross-border B2 C model. Then, using the Game Theory Model to analyze how the major players working in the B2 C E-commerce market---model by the government with the platform, the seller with the platform, the seller with the seller, and the buyer with the seller. It is a reasonable way to analyze every major player’ decisions and give suggestions on this basis. Additionally, the article also did a questionnaire about consumers’ attitude towards credit management of B2 C E-commerce.Since, customer plays an important role in influencing the results of B2 C E-commerce.Finally, based on former analysis, this article provided a set of advice to China’s B2 C Ecommerce credit development.Through this research, the main advice can be divided into four aspects: sellers,platform, governments and consumers. For example: sellers should run business with credit and focus on mutual supervision, the platform should enhance the monitoring power and in favor of orderly competition, the government should provide more related laws and enhance intensity of supervision, and the customers should increase their awareness of legal rights. All of these can be improve the development of our B2 C Ecommerce credit management.