Research On The Business Model Of STW Cultural Financial Platform Based On Value Chain

With the rapid development of economy, the investment pioneers in field of culture are no longer satisfied with the traditional trade way. Nanjing Art Exchange YouBika platform went live in October 2013, it has become the first Art Exchange platform, which can deal in postage stamp, coin and telephone card on line. As the investors of cultural and financial continue to rise, the amount of YouBika electronic trading in Cultural Property Exchange in the filed of the Internet, finance and culture is increasing and the transaction scale continue to grow. By the end of 2015, there is a total of 66 YouBika trading platform. In the meantime, as the investment scale in YouBika filed gradually increasing, the market makers in electronic trading of YouBika are no longer satisfied with their own funds, they turn to the Capital Market Financing. The common investors are not only invest in the secondary market of YouBika electronic trading, but also have the demand of investing and financing. At the beginning of 2015, in order to meet the needs of both side, the Internet, finance and culture platform with the mode of C2 P went live. How to win more financial clients in numerous P2 P platform? How to let C2 P platform sustainable development?Based on the research internet, cultural and financial platform with the mode of C2 P business model, this paper expounds STW culture and finance platform by the theory of value chain, and explains the relation between STW cultural and financial platform and its value chain. We combine the actual operational information which from STW cultural and financial platform, and start a detailed analysis for the value chain of STW cultural and financial platform. This paper describes the sustainability of STW cultural and financial platform, and put forward the optimizable proposal for each link of the value chain and the business model of STW cultural and financial platform. Hope that I it can provide help for the sustainable development of STW cultural and financial platform by the method of theoretical research and practical investigation.