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Business Plan On Z Architectural Design Consulting Platform Project

Posted on:2016-01-02Degree:MasterType:Thesis
Country:ChinaCandidate:N GaoFull Text:PDF
GTID:2309330503953171Subject:Business administration
Abstract/Summary:PDF Full Text Request
Chinese real estate will enter a period of adjustment for three years,But still to be expected. Commercial real estate is still bullish investors,and the construction indu stry is a pillar industry of the country. At present, construction enterprises is still in t he low level ofhomogenization of highly competitive, and slow technological progres s cost competition stage. A single profit model, the majority of enterprises, low profit margin. Z architectural design consulting platform quasi covers architectural design co nsulting, architectural planning and design, graphic design, animation, landscape desig n, landscapeengineering design services to Integrated design of company resources to s erve customer.From "small company" thought,the platform adopts the mode of innovation that gr ab the project developers first,then reverse organizations of the design company and d esigner resources to obtain high returns with low cost.With this,Z platform only has th e key positions as the core competitiveness. But this mode requires the platform must be competitive in order to getdevelopers trust, and in undertaking the project after th e ability to control the various links in order to ensure the smooth progress of the pr oject.Through the analysis, consulting platform advantages is that it can obtainhigh quality in architectural design professionals, and opportunities lie in Z company has the networkrelationships in the industry, is feasible in customer acquisition and integration of resources.The localization is the service of public construction andcommercial real estate developers.The corresponding marketing strategies for the design of professional products through to brand marketing, supplemented by the chamber of Commerce and other relationship marketing strategy, establish the brandcompetitiveness.Z project based on property of the design organization, set up the coreteam, set business processes and regulations, to ensure the smooth construction of the platform. Through financial analysis, the platform of the future to undertake the project bring considerable profits, small investment big return, is a high hopes for the project.
Keywords/Search Tags:Platform, Business model, Marketing strategy, Financial analysis
PDF Full Text Request
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