The Marketing Strategy Research Of Tesla Motors In China

Under the situation of the auto industry has developed rapidly, the development of new energy vehicles in the trend and will lead a revolution of automobile, and give priority to pure electric,Tesla motors will also become the pioneer of the revolution. The prices ofTesla in the same level of traditional automobiles is not high, and the new technology and electric- al control operation can attract more consumer interest. As a native American famous brand of electric cars, Tesla motors can succeed in our country, not only depends on the quality of the electric car, also depends on Tesla motors in the marketing strategy of our country. This paper firstly combed thepresent situation of the electric car industry development at home and abroad, through the analysis of the situation, you can see the prospects of the development of the electric car industry, the future development potential is immense. Then, this paper, by using PEST model analyzes the macro environment, using the potter five model analysis the competitive situation of the Tesla motors in our country, using the SWOT model analysis the opportunities and threats which tesla motors is facing as well as the advantages and disadvantages of tesla motors itself. Then, this paper analyzes the Tesla car market positioning andconsumer behavior. Finally, the paper analyzes the marketing strategy of tesla motors,summarizes the development situation for the future in China, if the tesla motors can better implement the product strategy and marketing strategy, Tesla motors will be a car company more success both at home and abroad.