A Case Study Of Sun Paper Internationalization Development

Internationalization is the necessary choice for the development of Chinese companies by the background of economics globalization. Many good Chinese companies stretch to overseas when many foreign companies enter Chinese market. They grow up as the result of resources integration. Those outstanding private companies should take the advantage of this opportunity of global industry structure adjustment to cooperate and compete with Multinational National Companies, in order to develop to international companies by innovation and operation speed.The paper starts from the sorting out of internationalization theory and choose the internationalization development stage theory as the structure of implementation analysis. After going through China paper industry internationalization development situation, the paper analyzes Sun Paper's triggers and conditions for internationalization development. It was found that private companies have the advantages of innovation and operation speed on internationalization development after the analys is of developing stages and comparison with state-owned enterprise Chenming Paper. The paper shows the evaluation of internationalization development by the several aspects of revenue increasing, export business increase, good performance on financial data and paper raw materials ' international allocation.It is necessary for the private company Sun Paper to develop internationalization by the background of economics globalization and sharp domestic competition. Sun Paper becomes the leader of paper industry private companies by the recent years of internationalization strategy implementation. As there is little research for private company internationalization development in paper industry, it is meaningful for those private companies to grow up international company by global strategy actualization.