The Research On Developing Strategy Of Xuchuan Chemical (Suzhou) Company

Along with the economic globalization and the gradual formation and perfection of the socialist market economy system in China, China's polyurethane resin industry is also in constant development. This paper aims to analyze the external environment and internal conditions of Xuchuan chemical(Suzhou) Co. Ltd. Xuchuan chemical(Suzhou) Co., Ltd. was established for many years, has developed a scale. However, there are many problems in the development of the present stage. Such as focusing on its own development and ignoring the industry's major environmental changes, not fully analyze their competitors. In addition, the management concept of the leadership is relatively backward, but also to some extent limited the development of the company. To develop enterprise development strategy, in order to improve the efficiency of enterprise management decision-making, so as to improve the profit of enterprises. To develop a strategy for the healthy and sustainable development of the enterprise, which is to boost the development of polyurethane resin industry in China, and keep up with the pace of international development.In this paper, the theoretical analysis method, through competition, strategic management and other theoretical analysis of the practical application of Xuchuan chemical company's development status, advantages and disadvantages, opportunities and challenges, to develop the overall development strategy and basic competitive strategy.Xuchuan chemical company to take the scientific and sustainable development of the enterprise development strategy. Combined with the actual situation, from the information, performance evaluation and other aspects of the development of the implementation of the strategy of security measures.