The Strategic Research Of Ningbo Port NBST Company

With the quickened pace of WTO, port, as an open system closely connected with the outside, is facing ever-fierce market competition. Meanwhile, to plan the port development from the strategic perspective begins to draw more and more attention from people. This thesis makes a discussion about the strategic management of port, and, by connecting with the current situation of Ningbo Port NBST Company, analyzes its strategic development direction and puts forward beneficial strategic development strategy.The research of the text is divided into theoretical and application parts. The theoretical part introduces the basic concept and theoretical foundation of strategic management and port operation management. In addition, by combining the port features, this part also analyzes the importance of strategic management in the current situation of Ningbo port NBST company, and puts forward the processes made by port enterprise strategy and strategic analysis method. As for the application part, it makes a deep research of the exterior and interior resources of the port according to the actual situation of Ningbo Port NBST company. Based on that, the thesis puts forward the relevant interior advantages, disadvantages and exterior chances and threats by using SWOT analysis method. It finally makes the strategic option and development strategy by analyzing interior and exterior factors as well as TOWS matrix.While working out the strategic method, the thesis puts forward improvement strategy of basic facilities, business expansion strategy, investment strategy, talent strategy, informationization strategy. In a word, the thesis provides beneficial references for the port development of Ningbo port NBST company, so it is meaningful.