Social Media And Its Effects On Organizational Communication For The Scientific And Technological Small And Micro Enterprises

With the rapid development of social media,a large number of small and medium-sized enterprises,who were engaged in R&D,production and service of high-tech products,have been emerging in the power of "Mass Entrepreneurship and Innovation " in Chinese society.In reality,more and more science and technology Small and medium-sized enterprises see social media as an important means of their organization's communication.The previous studies have also shown that social media is increasingly becoming a way of organizing and communicating with internal employees and the outside world over the past decade,but many studies around social media have marginalized the use of social media to communicate within the organization influences.This paper focuses on how social media affects the organization of micro-enterprises of science and technology,and observes both the internal and external dimensions of the organization,focusing on the functional characteristics of social media and the special organizational structure of science and technology micro-organizations.Under the scope of how mutual influence,interaction.'Through interviews with 28 enterprises from seven different industries in Wuhan,the researchers understand the organization and implementation of social media as the means of organization communication from the operator's level.The results show that the four major objectives of the use of social media by small and medium-sized enterprises are to expand resources,improve performance,maintain relations and technological innovation.Social media has also profoundly affected the efficiency of organization and organization of micro-enterprises in science and technology,and this effect is different.The influence of social media on the efficiency of organization is more active and more explicit.The role of the efficiency of the spread of more progressive,more embedded.In addition,the impact of social media on the spread of the organization and the impact of the spread of the organization is not isolated,but interrelated,how to organize members and internal small groups using social media interaction and dissemination of management and Norms,has become a small micro-technology business operators need to consider the key and difficult.