The Competitiveness Of Rural Commercial Banks In Guangdong Province

With rural reform being carrying forward and rural residents income, the development of rural economy needs more financial support. Since three rural commercial banks were established after Jiangsu province experimented with rural credit cooperatives reform in 2001,rural commercial banks have been set up across the country.During more than ten years' developments, they gradually become the core part of the rural financial system in our country and they occupy a certain market share in the rural financial market as well.But a large number of rural credit cooperatives have been transformed into new type of rural financial institutions in the current financial environment, which lead to a rising market competition. Financial supply of some cities saturates gradually, some big banks also begin to expand rural financial business.In addition, with the drive of interest rate liberalization goes constantly, along with a deposit insurance system is gradually established and the Internet financial strike intensely, so competition pressure of the rural commercial banks can not be ignored.In order to improve the competitiveness of the rural commercial banks, the advantages and disadvantages of the banks have to be understood, and then corresponding measures are taken, all have to be confronted in the development of rural commercial banks.The relevant theories of enterprises and commercial banks competitiveness are shown in the paper. On the basis of the research on commercial bank competitiveness evaluation index system both at home and abroad, the bank competitiveness analysis index system has been established combined together with the development status of the rural commercial banks. The factor analysis is applied to make qualitative and quantitative analysis on the competitiveness of the 27 rural commercial banks in Guangdong province. On the one hand,this paper makes a longitudinal analysis by using indicator data of Guangdong province in 2013-2014.In order to analyze the dynamic development in resent years and trends in the future,and have a preliminary understanding on the overall development of rural banks in Guangdong province.On the other hand,This paper extracts five common factors by using factor analysis with the financial indicators data of 2012-2014 of the rural commercial banks in Guangdong province.According to the indicators in common factor,this paper calls them as scale factor,ownership structure factor,asset quality factor,capacity factor and profitability growth factor,and the result shows that the ability of rural commercial bank competitiveness in Guangdong province will influenced by this five factors.Based on this,this paper ranks all the rural commercial banks with the five factors and comprehensive ability respectively.Finally,some corresponding policy recommendations are put forward in the last part of this paper,for promoting sustainable development of Guangdong province rural commercial banks.