Analysis On The Financial Competitiveness Of W Rural Commercial Bank

As an important pillar and driving force for the development of the national economy,the development of the financial industry has received much attention.And the most enthusiastic development of the current financial industry and discussion is the rural commercial banks.With the frenzy of the listing of rural commercial banks in 2016,the development of rural commercial banks has been widely concerned by the industry.It has sparked a heated discussion in the industry that many rural commercial banks in J Province have been listed at the same time and there are countless rural commercial banks that are listed in the market.A true understanding of the current financial competitiveness of rural commercial banks can better lead the development of the industry.It is representative and meaningful for the whole Bank Industry to study the financial competitiveness of W Rural Commercial Bank that has just been listed and the rural commercial banks in the J province.Firstly,it introduces the related research on the financial competitiveness of commercial banks.Secondly,it analyzes the meaning of commercial banks' financial competitiveness and the relevant theoretical basis from the perspective of enterprises.Then,it analyzes the strategic environment of W Rural Commercial Bank and summarizes its advantages and disadvantages of development through strategic analysis.Then,this study combines the development characteristics of rural commercial Banks to build an evaluation system of financial competitiveness indicators.It selects 55 commercial Banks in J province as the research object,and modifies and uses the evaluation system to make the horizontal competitiveness of W rural commercial banks in the industry.Finally,based on the evaluation results of financial competitiveness and the actual development of W Rural Commercial Bank,some suggestions are proposed to help banks improve their financial competitiveness in the future development.