| To understand the current situation and development prospects of Chongqing sports nutrition market, designed to provide the appropriate advice and strategies to promote sports nutrition market in Chongqing and adapt quickly throughout the public need to promote the region's population to achieve scientific fitness exercise proper nutrition health goals implementation. The results were as follows: 1. The fitness industry in Chongqing sports nutrition market is also growing in the region, but is not yet mature, nutritional supplements, fitness concept is still relatively indifferent crowd, the main sports nutrition industry enterprises is too small, the market atmosphere is not strong, the lack of brand competition lack of research capacity to become the biggest short board. 2. Chongqing fitness crowd to participate in bodybuilding events and buy sports nutrition main motivation is to strengthen muscles, reduce fat shaping, followed by lowering blood pressure, high cholesterol, high cholesterol and other issues. 3. function effectively, to achieve true fitness results and promote safe and harmless to the body in Chongqing workout fitness club crowd the main factors in sports nutrition concerns. 4. Chongqing consumer preferences bottles, cans directly drink sports nutrition food, followed by the red powder and granular food products. 5. Chongqing consumers buy sports nutrition main reference authoritative opinions and advice to ask around friends, but with the perfect online shopping system, consumers tend to buy sports nutrition food network.In this study, research methods including: documentation, discussion method and questionnaire, Chongqing sports and fitness participants questionnaires and interviews, the results of the feasibility analysis to understand the sports and fitness participants Sports Nutrition consumption of food; Chongqing sports nutrition practitioners questionnaires and were heard as the industry practitioners recommend the status quo of sports nutrition food industry in Chongqing and views on the future development. Subsequent analysis of the survey results. The results show: 1 sports nutrition food market in Chongqing area is not yet mature in the early stages of development, but also constantly steady development, the fitness crowd of nutritional supplements relative lack of knowledge, the concept is still relatively indifferent; the main sports nutrition. industry enterprises is too small, the market atmosphere is not strong, the lack of brand competition, lack of research capacity to become the biggest short board. 2. Chongqing people to participate in fitness activities and later bodybuilding sports nutrition main motivation is to strengthen muscles, reduce fat shaping, followed by lowering blood pressure, high cholesterol, high cholesterol and other issues. 3. function effectively, the real effect of promoting fitness and achieve safe and harmless to the body in Chongqing fitness club exercise a major factor for people concerned about sports nutrition. 4. Chongqing consumer preferences bottles, canned drink directly sports nutrition food, followed by the red powders and granules food products. 5. The main consumers choose to buy sports nutrition advice through consulting the relevant professionals, with the continuous improvement of the system of online shopping, online buy sports nutrition has become a popular trend.On the results of the study were analyzed, the study on the future development of Chongqing sports nutrition market to make a few suggestions: 1. regularly organizes sports and fitness and sports nutrition science relations forum, sports and fitness and disseminate scientific theory of nutritional supplements, the development of industry standard sports nutrition food market, a healthy, scientific philosophy of life. 2. set up a special market management mechanism and the introduction of relevant sectoral policies to encourage the protection and development of sports nutrition food industry. 3. To increase the training of sports nutrition professionals, people of different fitness guidance and teaching of science, systems, and enhance the professional knowledge. 4. To strengthen the relevant administrative departments to monitor the supervision, maintenance and orderly development of sports nutrition food market to ensure that the market circulation of sports nutrition food safety. I hope that the findings and recommendations of this study can pay attention to the community, on the basis of Chongqing sports nutrition market development on the use of relevant and effective means for the prosperity and development of Chongqing sports nutrition business to do their part. |
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