Further Study Of Little-trade-support Insurance Broker's Business

The insurance brokerage market in China is still at the early stages of development.Since three insurance brokerage companies founded in 2000, insurance brokerage industry has gone through a rapid development, whether it is from the number of agencies or through the implementation of insurance brokerage institutions premiums.Allof them have a rapid growth. Professional ability has also been enhanced continuously. However, at the same time, the development of the insurance broker in China is showing a trend of polarization. The trade-support broker, whose business is mainly from shareholders, occupies a major share of the premiumin the market. And the little-trade-support insurance broker, who has a smaller shareholder's business, often presents a state of no business, low earnings or even losses.The reason ofthis phenomenon is that the insurance brokerage industry started late and the foundation is disappointing in China.The insurance brokerage industry itself has a very high demand about specialization. However the majority of little-trade-support insurance brokers are limited by capital and technology, so most of them can not meet the requirements of the market. Meanwhile the little-trade-support insurance brokershave the problems such as the market positioning and business strategy.This article analyzes of theinsurance market, especially the development of insurance brokerage market in 2013, and focuses on analysis the great development space in our country's life insurance market which little-trade-support insurance brokers can put life insurance market as the key development areas. This article chooses Minya insurance Brokers limited as atypical representative example. Through the analysis of Minya insurance Brokers limited's market positioning and development strategy, give some advises to other little-trade-support insurance brokersand promote the development of China's little-trade-support insurance brokers. Thereby to promote China's insurance brokerage industry to developreasonable, healthy and sustainable.