The Market Orientation And Development Of China's Insurance Broker

The insurance brokers emerged accompanying with the development of the insurance industry. And now, the institution of insurance brokers has become to be an intermediate institution of insurance which has been carried out commonly in many countries. The institution of insurance brokers has very important functions in several facets. It can promote the establishment of relations of insurance brokerage, perfect the structure of insurance market, improve the business efficiency of insurance industry, defend the interests of applicants and insurants, and improve the healthy development of insurance industry. With the rapid and powerful growing of insurance industry in our country and the preliminary establishment of the institution of insurance brokers, insurance brokers have become to be the important parts that attend the insurance market. Especially after our country's taking part in WTO, insurance market in our country has opened more widely. And the competition in insurance industry is more intense. Then the functions of the insurance brokers will be more obvious. Under this background, it's necessary to analyze and study the problems of the institution of insurance brokers in our country in the developing procedure seriously. It's also necessary to establish firmly the tactics of market orientation of insurance brokers by use of the advanced experience of the developed countries, and establish a perfect market of insurance brokers which would abide by the international usages, to improve the healthy development of the insurance industry in China in full scale.On basic of some references, this book discusses the market orientation and the development strategy which can be chosen of insurance brokers in our country. In the first chapter, author elaborates the functions of the institution of insurance brokers that it can reduce the transaction cost in market and reduce the conditions of asymmetric information by use of the classic theories in New Institution Economics and Information Economics. The chapter two discusses the necessity of developing the institution of insurance brokers in our country, starting from the institution...