Domestic Non-industry-based Insurance Brokerage Firm Strategy Of Sustainable Development

The insurance broker has development rapidly during the six years since the first three companies established in 2000. there have been about 300 insurance brokers in China at present. Much capital is invested into the trade-"morning sun of morning sun", because of the reduction of level of entrance and increasing number of the companies. The competition situation has come into being.At present, domestic insurance brokers have developed to two types: one is named as "trade-support insurance broker", whose business is mainly from shareholders, such as Chang'an insurance brokers ltd. , the other is named as "little-trade-support insurance broker", whose business is mainly from themselves' efforts to explore market, such as Jiangtai insurance brokers ltd., Changcheng insurance brokers ltd..Little-trade-support insurance brokers must be faced with the obvious advantage of the trade-support insurance brokers and the intense competition from abroad big brokers. Do they have bright prospect? How to survive and become stronger and stronger? This is deserved researching.The article finds out the decisive factors which effect the enterprise development according to the characteristic of the insurance broker, and makes a conclusion that at present, our little-trade-support insurance brokers have broad development space. On the basis of the above, the article analyzes the problems existed in the little-trade-support insurance brokers. Moreover, the article points out a scientific sustainable development road for the little-trade-support insurance brokers.The article is divided into four parts. The third-development strategy- is the most important, which includes industrial strategy, market strategy, element strategy.The article combines the theory with living examples in order to make the research more persuasive.According to different realities and resources, companies should apply different strategies. Moreover, companies should apply different strategies at different stages. But, I think there must be a scientific development strategy for long development, which is proved by some successful little-trade-support insurance brokers.