Under The E-Commerce Environment Mid-December,Liquor Company Enterprise Management In Novation Research

In March 2015, the government put forward "Internet +" plan of action, as the\ "Internet +\" merge with the depth of the economic society in various fields, the rapid development of electronic commerce, its different from the traditional business model and enterprise economic brings unprecedented opportunities to the nation. At the same time also poses a great challenge. It will strongly impact the traditional management mode, will cause the business management thinking, behavior patterns, and change of management theory and method. Faced with severe challenges, the enterprise how to comply with this trend and trend, promote the development of the enterprise, To become one of the research topic.In this paper, based on the understanding of the research status at home and abroad,analyzes the mid-december, wine company, conceived the way of enterprise management innovation, reading in the concrete application in the study of literature analysis,questionnaire and quantitative qualitative methods. First, e-commerce and enterprise management innovation theory is reviewed, mainly describes the definition, function of electronic commerce, and its difference with the traditional commerce, the impact on the enterprise management; Expounds the concept and content of enterprise management innovation and the related theoretical basis and innovation to meet the basic conditions. Then in liquor-making industry environment analysis, porter five model mid-december, liquor company external environment overall situation, on the basis of analysis of present situation analysis and its internal to mid-december, wine company has carried on the SWOT quantitative analysis; Finally, from the management idea, strategic management,organization structure, human resource management, procurement management,marketing mode, financial management, quality management and enterprise culture puts forward nine aspects, such as the idea of enterprise management innovation to mid-december, liquor company, And the implementation of innovative solutions for enterprise management and supervision and correction are expounded.