A Study On The Development Of ZY Securities Investment Banking Business

This paper first introduces the basic situation of the IPO market, and then analyzes the ZY Securities investment banking business in detail. At last, the thesis states the current problems of ZY Securities investment banking business on the basis of the writer's working experience. The thesis also states that it is necessary for ZY Securities to transform its investment banking business, and gives opinions upon the reform direction and measures of investment banking business. At the same time, this paper takes the large-sized security dealers as an example, and makes a detailed comparison with the medium-sized security dealers such as ZY Securities on the income structure, operation model and so on. As a result, it can provide a reference for the future development of ZY Securities investment banking business. In the end, the paper analyzes the current situation and subdivided pattern of the securities industry respectively, which refers to the current situation of ZY Securities investment banking business. It puts forward the transformation of investment banking business, the innovation of business process, the improvement of customer service, the scientific and rational construction of the research team and the use of incentive mechanisms to attract talent and other improvements to the ZY Securities for reference.