Development Research Of ZY Securities Investment Advisory Business

The State encourages the industrial transformation and upgrading, promote the supply side reforms, reduce corporate leverage, vigorously develop direct financing under the background of the securities company as the backbone of the capital market, the intermediary connection of the investor, is responsible for the healthy development of China's financial market stability and prosperity of the capital market.With the multi-level capital market, the stock issue registration system to promote the capital market regulatory laws and regulations are becoming more and more perfect, the pace of reform and innovation of the capital market continues to accelerate.In the background of the innovation of financial reform, the traditional brokerage business as the core business of the securities company is facing rare opportunities for development, but also will meet great challenges. In recent years, the gradual liberalization of financial mixed operation, the rapid development of Internet banking, brokerage services to investors requirements are also rising, the securities company profits the space is compressed.In the new situation of fierce competition in the brokerage industry, the upgrade has been imminent.ZY securities have been aware of the brokerage business from the traditional channel service to wealth management necessity and urgency of the transformation of the transformation of the brokerage business, investment advisory business in the brokerage business transformation process plays a vital role.Is conducive to enhancing the branches of one-stop financial services development investment advisory business. From simple to provide the channel services, to provide professional investment advisory services, to provide high quality financial products for customers, change the rational allocation of assets to the business model transformation. The securities company than a single profit model, from the Commission of war. Vicious spiral to differentiation competition, there is conducive to improve the profitability of outstanding securities company.At the same time, the scientific investment advisory system is conducive to the investment adviser to clear their own positioning, in-depth mining of customer needs, improve their comprehensive quality and ability to enhance their own service value.The practical value of this paper is that the financial market of our country and the present situation of the securities brokerage business based on the combination of both Chinese and foreign securities investment consultancy model success, according to the framework, ZY securities investment consulting business processes, evaluation system, incentive mechanism and other problems were analyzed, and suggestions for improvement.