Research On The Resources Development Of XA Modern Cigarette Retail Terminal Based Of 3P

At present, the global tobacco control situation intensified, cigarette sales in many developed countries are experiencing "ugly pattern, plain packaging, off the shelf sales, shadowless silent",which brings a huge challenge. How can our country find the legal compliance of cigarette brand propaganda platform in the monopoly system? The national more than 5 million cigarette retail terminal has become the focus of the industry, and has become the focus on resolving the problem and the swimmer.This thesis focuses on the current situation of cigarette retail terminal in Xi'an City, using the service marketing "personnel, promotion, presentation" 3P elements, carrying out the terminal resource theory research and field investigation, and evaluating system establishment of the cigarette retail terminal resources standards, including the analysis of resource value evaluation and resource clustering; It gives full play to "3P elements" for the way, the lifting scheme establishes different cluster retail terminal, determins each kind of resource allocation standard terminal and function requirements to form terminal resources development standards; It fully realizes the terminal identification, efficient use of resources, and terminal resources, it forms a system of marketing resources survey, evaluation of the cigarette retail terminal, clustering and recognition, classification promotion.