Research On The Promotion And Application Of New Media To Men’s Wear

China has entered the PC Internet plus mobile Internet and social media overlay network era,in the media market dragons and fishes jumbled together.The method can help the men’s brand promotion there.How to use the new media to promote the construction of men’s wear brand,select the media suitable for brand communication,with targeted promotion is particularly important.After entering the Internet era,new media has become an efficient platform for enterprise brand image display,product promotion and sales,interaction,with the Internet 2 era,mobile applications and smart devices is growing at an explosive rate rapid popularization.In the mobile wave environment,everyone is a media communicator,how to better use of the media,for efficient brand communication and experiential marketing,men’s brands need to have a unique view of the new media.In this paper,the new media as the starting point for research,to explore how to use the new media to promote the brand of men’s wear brand.This paper from the concept of new media to analyze the characteristics of new media,namely:Men’s brand promotion application spread fast,intuitive,personalized and the promotion effect of fragmentation,brand communication and product sales integration.At the same time,also analyzed the problems and new media in the men’s clothing brand promotion in China such as blind pursuit of marketing;marketing channel confusion,the audience is not clear;the selling point of infinite zoom,picture beautification over;information is difficult to control,big brand crisis.The author of this paper is classified into five parts,in order to introduce a special certification argument menswear brand promotion pictures,and combined with the analysis of the personal practice research and research,made the original chart,this paper is to combine theory with practice.Because there is no men’s T-shirt with sub categories as the main product of men’s clothing brand,brand image promotion and brand promotion and other related aspects of the literature exploration and Analysis on how to use new media,so in the fourth chapter by combining theory with practice to comparative analysis of men’s clothing brand promotion is the innovation of this paper,and through analysis concludes in the mobile Internet environment to product sales and brand promotion in the form of a combination of more conducive to brand promotion,product as the core,design a good user experience,in order to win.At the same time,the popularization and application of the case under the new media environment at home and abroad of men’s clothing brand in-depth analysis,combined with several men’s brand new media to promote the application of the case study,men’s brand promotion in the use of new media.Men’s clothing brand in the new media environment to meet user habits,focus on promoting the content,effective response measures to reduce the negative impact.Finally,the author from the perspective of their own brand of men present in the new media environment of development and promotion prospects,not blindly follow the trend,according to the brand positioning,targeted marketing,traditional media and new media for organic integration,product sales and brand promotion combination development road.