Application Strategies And Developing Trends Of New Media In Agricultural Brand Promotion

With the development of today’s network technology,marketing technologies of new media such as "Live Telecast","VR Panorama"have emerged in an endless stream.Accelerating the promotion of agricultural brands needs the power of new media.As a result,probing into the agricultural brand promotion is meaningful to enhance the competitiveness and effectiveness of agricultural brand market,realize the transition from traditional agriculture to modernized agriculture,and reach the goal of constructing new socialist countryside and increasing farmers’ income.In this study,the author takes Hubei ancient town of Danyang,Hubei Jinhui Manor,Hubei Xiang Run Ecological Agriculture Corp.,and Xiaogan Yonggao ecological new media brand promotion as an example,by deep analysis and field interviews,discusses the present situation and problems in the construction of ecological agriculture brands.And then inquires into the efficiency and function of agriculture brand promotion.The author also analyzes the factors influencing the development of ecological agriculture brands and puts forward some reasonable suggestions so as to provide reference for agricultural brand promotion in Xiaogan city.The first chapter introduces the research purpose and research status,and the value of new media marketing of eco-agricultural brand;the second chapter introduces the application of the new media strategy in agricultural brand promotion in China;the third chapter studies the advantages of ecological agriculture brand promotion of new media and the existing problems,the fourth chapter;future development the way of agricultural brand promotion are proposed;the fifth chapter summarizes the contents and shortcomings of the whole thesis.