Planning And Design Of Good Business Financial Services E-commerce Platform Optimization For The Construction Bank

Construction bank financial services e-commerce platform- good business formally oriented society, at present, the good financial business enterprise, personal shopping mall has had the foundation of e-commerce based service function, the user scale has increased to a certain extent, but the good business volume to ascend. Just launched soon of the good business in the system function, operation power, user groups and multiple aspects, such as market share is not dominant, platform construction requires a combination of CCB's unique resources, continuously enrich the product function. Secondly, the construction bank powerful industry system,customer resource advantages is the important basis for the development of financial business, the platform construction of industry resources use is not enough, need to intensify efforts to promote the good channels of commerce and industry system of organic integration and industry resources flow transformation, etc. Platform,therefore, need to be optimized, and constantly improve the good function of e-commerce platform, and then form a with characteristic of CCB e-commerce service platform.In this article, we first elaborated the research background and significance, the research content and adopts the research method of literature and related theories for the research and study, on this basis, the demand for financial services e-commerce platform optimization are analyzed, including the platform, platform for the analysis of existing problems, according to analyzing the current situation of the platform, the current main problems include five aspects, respectively is the relative lack of merchant service tool, can't meet the needs of the growing shops and merchants commodity management; Lack of third party software and service management platform, the need to establish a suitable platform for the development of third party software and service management platform; Business center home page layout is notreasonable, need to improve and optimize; The function of financial services e-commerce platform is less, brand flagship store management, batch sending station letter, business center evaluation management, tie-in sales management, directional favourable activity management, full set reduction activity management, shop not achieved statistical functions, and other functions; Platform release of goods, the order query some functions such as there are some defects, need to be further optimized; Platform optimization to solve these problems, this paper analyzes the demand of, put forward the corresponding optimization platform content, on this basis, the platform optimization planning and design, including the introduction of merchant service tools, set up the third party software and service management platform, adjust business center home page layout, increase the platform function,optimize the platform features in five aspects, gives a concrete plan content, has been clear about the need to increase the platform function and the function of the optimization. After the completion of the program planning and design, platform optimization implementation safeguard measures are given, including the project milestones and determine the project tasks, the project management organizational structure, project communication management, project risk analysis and processing,potential project change management, project quality management, personnel training and knowledge transfer, project acceptance and so on eight aspects.Optimization of financial services e-commerce platform, introduced the merchant service tools, set up the third party software and services management platform, optimizing the platform page, increase, optimization of the function of the platform, eventually improve the service level of the platform, improve the level of the e-commerce construction bank financial services and market competitiveness.