Research On Business Model Innovation Of Food E-commerce Platform Of 91 Taste Web

The 19 th Communist Party of China National Congress propose the Food safety is about national development and social stability.Recent years the E-Platform rapid large development in China.At the same time E-Platform has become an integral part of the daily business and life of Chinese enterprises due to low cost,openness and interactive the large market still needs to be tapped.China has the largest population,national health is related to the overall physique and quality improvement of the people.How to establish a traceable quality labeling system for the origin of food ingredients to ensure the quality of ingredients.Providing safe and convenient food to coumser is the issues of common concern of food suppliers,e-platform and consumers.In this paper,91 taste net food e-commerce platform(hereinafter referred to as 91 taste net)is taken as the research object.In view of 91 taste net has passed the entrepreneurial period,it is decided to expand its scale,build its core competitiveness and optimize its business model,so as to maintain its competitive advantage under the changing market environment.This paper is divided into six parts.firstly: synthesizes the research related to the domestic and foreign food platform.Secondly: find the theoretical basis for the study of this article.Thirdly analyse the present situation and main problems of the 91 taste net,direct the solved in this article.Fourthly: analyse the internal and external environment of the 91 taste net to establish the direction of the research.finally,suggest the improving of 91 taste net.In addition,puts forward the safelty measures for the 91 taste net.Through this article,we can provide suggestions for the optimization the 91 taste net and establish a case of e-business platform enrich the strategic management reference of enterprises,and provide support for the healthy development of the e-business platform for food materials in China.