Research On Strategy Of Development Of Asset Management Business Of Jilin Bank

There is no doubt that the globalized trend of liberalization of interest rate has swept the whole word. Under the circumstance, commercial banks have to confront the new challenge that traditional business scales have been gradually shrunk. On one hand, compared to traditional deposit business, the diversity of financial services begin to spring up around us; on the other hand, the appearances of new financing mode, such as private equity investments are more flexible and creative than traditional financing methods, like loans. In the updating financial rule, owing to narrowed interest rate differential, the stereotyped profitable model and the thinking pattern have been constantly shocked, even smashed. Therefore, seeking growth points of sustainable profit is extremely urgent. On the basis of the above reasons,developing intermediate business becomes a matter of necessity, more importantly,which can reap a lucrative return. Combined with own characteristics, the asset management of bank of Jilin has been expanded as sudden as lightning.From the start of development status of asset management business of bank of Jilin, this research has discussed the existed core issues of development of the asset management business from two main perspectives comparison of systematic and multi-channels. On the meanwhile, the research defines the evaluation indicators system and analyzes differences among the horizontal industry. The whole conclusions of the study are as follows:Firstly, through the analysis of Jilin Bank's asset management business status,as well as related business performances, the existence of the asset management business development has been summarized as follows: the high proportion of cash asset and category of credit asset, the deficiency of internal management, stuffy operational process and so on.Secondly, on the account of research questions, the study does the comprehensive analysis on marketing of the asset management. Form the aspect of development environment, the study explicits changes of policy risks and objective impetus. Through comparisons of the highlight features of asset management development between domestic and foreign, it plays an enlightening role of the asset management. Meanwhile, the study explores the internal and external motivations of developing the asset management.Lastly, according to the above analysis, the study solves the problem of market positioning, namely, the asset management platform of inter-regional and multi-channel integration. In accordance with market positioning, the study discusses development suggestions. In a word, the asset management business plans to carry on diversified forms based on bond market, ABS, the improvement of asset quality to establish a modern system of asset risk management. The research puts forward advises that adjusted the organized structure of asset management business,strengthened asset management process control and improved the performance evaluation system in order to make the proposals of the asset management business development thoroughly implemented and come true.