| In recent years,with mobile Internet rise sharply,the wave of "Internet +" began to permeate the whole industrial chain of various industries,the traditional pattern of circulation of wholesale market for agricultural products,is facing a break or reconfiguration,more and more merchant groups step into this field one after another.Such as: Jingdong build a rural electricity,used for the direct selling of agricultural products in Renshou of Sichuan province;1688 Fresh Sources Platform of Ali,aiming to be a butt joint of supplying of goods and retailing,food and beverage purchasing directly,and a variety of small micro electric business,in the network platform and WeChat business platform,shunt the wholesale trade of agricultural products.In 2015,according to the analysis research of Analysys Enfodesk,fresh electricity transaction scaled up to 54.2 billion yuan,with the y-o-y growth rate as 87%.In September 2015,a document which was issued by the General Office of the State Council mentioned to speed up the transformation and upgrading of wholesaling.On the one hand is to encourage the traditional commodity trading markets using the Internet to strengthen the traditional functions such as dealmaking,commodity distribution,price discovery and information interaction,etc.Enhance the logistics distributions,quality standards,financial services,research and development designs,exhibition displays,advisory services and other new functions;On the other hand is to encourage the traditional wholesale enterprises apply the Internet technology to construct the supply chain collaboration platform,extend to the production and retail steps,implement the shift of commodity wholesale to supply chain management services.This thesis is to study the supply chain management services business model,and with the research object of(MY)Farm Produces Wholesale Market,which is the largest wholesale market for agricultural products of west of China.MY Farm Produces Wholesale Market,is the only primary farm products wholesale market of Chengdu area,influence the whole Sichuan and parts of Shanxi and Chongqing,with the annual volume of 5.51 million tons,the turnover as 31.4 billion yuan,among the top of China.At the stage of the transformation and upgrading,with supply chain services as the breakthrough point of this market,coupled with various attempts to explore and research,this market has become a handful of the typicalinnovative farm products wholesale market in China.This paper mainly includes the following aspects: firstly,explained the situation of MY Farm Produces Wholesale Market,the thesis research background,methods and technical route are summarized and expounded;Secondly,elaborated the status quo of the fresh electricity industry and the demand survey questionnaire design,data collection,induction,to analysis of the demand of farm produces accurately and clarify the demand priorities;Thirdly,on the basis of MY market's environment and supply chain services model to carry out the evaluation of strategy,factors' research,to complete the design of business model,operation and profit model;Fourthly,planed and summarized based on the service blueprint of its business model,resource allocation,implement path,to facilitate the model can be executed quickly and converted efficiently.Under the current situation,the study is in order to solve the problems of the transformation of wholesale market to supply chain management service,to broaden the ideas and pinpoint the direction,make it adapt to the current overall strategic thinking of innovation,speed up the transformation and upgrading of the farm produces wholesale market,promote the structural effective advancing of the supply-side of agriculture steadily. |
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