The Research On The Fresh Food Supply Chain Of Chain Supermarket

With the rapid development of China's economy, supermarket has been made a great development, becoming one of the main commodity selling channels."Food is good for human", fresh foods are the necessities of human daily's lives. Now the supermarket can supply the suitable place for customers.21th century is information century, supply chain has already become the key field of between enterprises'competition. Implement supply chain management for chain fresh supermarket, can adjust and control large quantities of fresh food logistics and logistics connection between chain branches of chain fresh food supermarket, integrate together the activities of agricultural production base,agricultural product wholesale market,fresh food distribution center and chain supermarket through sharing the information and electronic data interchange, combine various kinds of resources of the supply side and demand side of fresh products finally.Firstly this thesis illustrates the basic contents, principle of supply chain, supply chain management and the content of the fresh food chain. Then it analyses the fresh food's feature and the circulation in China, and analyses fresh food supply chain of the chain supermarket, and studies the problems of the fresh food supply chain of the supermarket. According to the analyses and study, the author makes four conclusions that how to improve and optimize the supply chain of fresh food.Supply fresh food chain management of chain supermarket will meet the customer's demands, and supply more varieties, safe, healthy, reasonable price fresh food for customers in time and play a great role on the improvement of the supermarket's competitive power.