Analysis Of The Development Level Of Modern Agriculture In Fujian Province

Rural tourism is agriculture and tourism combine the use of agricultural and rural landscape to attract tourists to come to watch the space, tour, tasting, a new form of agricultural business and leisure experience, shopping, namely agriculture, forestry, animal husbandry, fishery agricultural resources based on the development of tourism products, and provide special services for tourists tourism collectively. Development of rural tourism industry, the transformation of agricultural development, promote the employment of farmers' income, the new rural construction, urban and rural integrated development, promote the effective integration of the development of agriculture and related industries, to achieve the transformation and upgrading of industrial structure of agriculture, urban and rural residents to meet leisure growing consumer demand has important practical and far-reaching significance."Twelve Five" period, Fujian Province in the development of rural tourism has made no small achievement, a series of favorable policies to support and promote the implementation of the measures and the relevant government departments, as well as Fujian comprehensively promote the "cross-strait rural tourism" cooperation, both for the further development of Fujian rural tourism industry provides a good opportunity and policy support. However, Fujian rural tourism is still in the growth stage, the development process is facing many difficulties and problems, especially in rural tourism industry less competitive. Therefore, this article will focus on the actual competitiveness of Fujian rural tourism industry development, industrial application of the theory of competitive advantage and Porter masonry model framework, in-depth analysis of the impact and constraints of Fujian rural tourism industry factors and the use of principal component analysis law on the competitiveness of the tourism industry in Fujian rural analysis and evaluation, thus promoting the corresponding countermeasures and suggestions put forward, which is of great practical significance and effectively enhance the competitiveness of Fujian rural tourism industry, promote the growth of rural tourism industry grow.The main contents of this study include the following six parts:The first part is the introduction part, mainly on the research background, purpose and significance, the definition of related concepts, research ideas and methods elaborated; the second part is the research status, by collecting literature summarizing existing research results at home and abroad, and brief comment; the third part is the theoretical analysis of rural industrial competitiveness model and Influencing factors; the fourth part masonry Porter model framework, in-depth analysis of Fujian rural tourism industry competitiveness and influence factors; the fifth part is the use of principal component analysis of the competitiveness of the tourism industry in Fujian rural evaluation analysis; the sixth part is the conclusion of the study, and elements from the tourism resources, tourism market, tourism enterprises external environmental conditions, related industries and other aspects of security policy is proposed to enhance the competitiveness of Fujian rural tourism industry countermeasures and suggestions.