A Study On Personalized Customization Strategy Of Melody Cake

The cake market turns in rapid development in recent years, people’s requirements of cake are not just on the delicious taste, more and more people pay more attention to the spiritual expression of personalized cake and personalized services. The requirements of customs have been leveled up. The traditional cake shop in Kunming has been unable to meet consumer demand for personalized cakes, and a large number of small and private baking atelier which can provide more personalization options is rising up. In this context, Melody cake is born in meet of customer demand for personalized market.However, traditional large cake shop in its mass, standardization of production is difficult to find a way to personalize the cake production; The small handmade cake bakery can provide personalized cake service, but be enslaved to this primitive production and management, they cannot guarantee the quality and increase the production, they couldn’t well meet the needs of the market. In this paper, based on the actual background of Melody cake booking and production, according to the principle of optimizing resource utilization, based on the principle of production and management to improve resource utilization, using the relevant theory of standardized production, propose a set of new method of the reservation and production.Thesis is divided into six parts:The first part introduces the background and significance of the introduction of the study, and reviewed relevant research methods and explain ideas and research studies.; the second part, the paper analyzes the theory about personalized service and standardized production; the third part, research and analysis of the Kunming market about personalized cake; the fourth part, present situation of Melody cake, analyze the problem witch encountered in the reservation and production. The fifth part, based on the principles in the production and management of optimal use of resources, propose the main solution to break through the bottleneck of personalized product strategy, this main solution is based on classified the needs of personalization of the costume. According to the standardized production theory, explain the concrete measures to promise the personalization of the cake. For industry trends, the application of 3D printing technology to achieve personalized ca ke production; part VI, Conclusion and prospect, the paper makes a brief summary and prospect.