Research On The Industrial Organization Of Air Conditioning Industry In China Based On SCP Model

After more than 30 years of development, China's air-conditioning industry has gradually entered a mature period. More than 10 years of air conditioning industry concentration has improved significantly, and the air-conditioning industry is already an international competitiveness of the industry. At the same time, in recent years, the rapid rise of e-commerce channels have a certain impact on the traditional channels of air conditioning, and the recent air conditioning industry in China has emerged a more intense price competition behavior. If you want to understand the evolution process of the air conditioning industry and the behavior of these air-conditioning industry may have an impact on the air conditioning industry, you have been required to study the industrial organization of the air conditioning industry.Therefore, this paper studies the industrial organization of China's air conditioning industry by using the SCP paradigm. Firstly, from the market concentrated three aspects: degree, product differentiation, entry barriers analysis the market structure, from price behavior, product development and technology research and development, channel behavior, analysis the integration of air-conditioning enterprise market behavior, and from the air-conditioning output, profit rate, product quality and technical progress situation discusses the air conditioning industry market performance. Next, the paper analyzes the relationship between market structure, market behavior, market performance and puts forward the relevant policy recommendations.