Based On The Scp Paradigm Of The Yangtze River Delta Region, The Tourism Industry Organizations And Policy Studies

Industrial organization theory provides scientific basis for the government to establish industrial policies and promote their development, "Market Structure-Market Conduct-Market Performance" paradigm is the key content of industrial organization theory. By studying the situation and the relationship of market structure, conduct and performance, we can achieve the goal of improving market performance. With the promise realization after China's entry to WTO, tourism market will be more open than ever and Chinese tourism industry will face more dramatic and unprecedented competition.. Meanwhile, our country actively pushes forward the strategy of District Tourism in the developing process of our country's tourism industry. As "the Golden Delta", the Yangtze River Delta receives much more attention in the integration strategy of district economy. Tourism Industry becomes the deepest one of the joint developments in the integration processes of the Yangtze River Delta because of the strong connection characteristic. Under the stress along with more open of tourism market and the target system of building the obstacle-free district tourism circuit in Yangtze River Delta, more and more scholars and entrepreneurs focus on the issues that how to better develop the tourism industry of the Yangtze River Delta and how to better coordinate the tourism development of the district. Under that playground, the author apply SCP paradigm to analyze the current status and trend of market structure, conduct and performance of the Yangtze River Delta in the Medium view so as to know about the situation of tourism industry organization and try best to put forward some policies that can improve the efficiency of tourism industry organization. Based on the basic theory and research method, the author systematically analyze the tourism market structure, conduct and performance and related industrial policies of Yangtze River Delta in this dissertation. The article structure is followed as below:The chapter 1 is the preface, which elaborates the background and meaning of research, combs the SCP paradigm usage circumstance in analyzing related tourism problems in our country theory field and introduces the basic information about the textual research methods etc.The chapter 2 carries on a definition to the related concepts which introduce the concept, frame, source and development of SCP paradigm and derive the contents of SCP frame of the tourism industry researchThe chapter 3, 4, 5 analyze the market structure, conduct. Performance and the relationship between them of the Yangtze River Delta and get the current developing status of district tourism industrial organization of the Yangtze River DeltaThe last chapter reviews the current local policies inside the Yangtze River Delta under the total industry policy system, and puts forward the policy suggestion of improving the efficiency of tourism industrial organization of the Yangtze River Delta according to the SCP paradigm.