The Development Of "China Time-honored Brand" Enterprises From The Perspective Of Enterprise Growth Theory

The development of "China Time-honored Brand" enterprises not only reflect the level of economic development in China,but also relate national cultural heritage,at present researches on "China Time-honored Brand" enterprises lack the guidance of economics theory,nor from the growth of the firm theory to analyze the development of the "China Time-honored Brand" enterprises,not to propose key factors and development paths on the development of the "China Time-honored Brand" enterprises.Yunnan Baiyao is one of the more successful cases in " China Time-honored Brand" enterprises development,the various initiatives in the process of the rise and governance pattern,relationship maintenance mode are worthy of other "China Time-honored Brand" enterprises.So,this paper take Yunnan Baiyao as an example,in the enterprise growth theory,using the mathematical statistics,explore development advantages of Yunnan Baiyao,thereby derive development paths for other " China Time-honored Brand" enterprises.First of all,this paper based on the theory of enterprise development,from the brand,property rights,marketing,culture,enterprise development and other aspects of the "China Time-honored Brand" enterprises to sort out the literatures,and overview the theory about enterprise resource theory,enterprise core competence theory,enterprise knowledge theory and dynamic capability theory to find the breakthrough point of this paper.Secondly,through analysis the development status of "China Time-honored Brand" enterprises to find out the problems in the development of " China Time-honored Brand " from the perspective of enterprise growth theory,and take Yunnan Baiyao for example,analysis the financial statements 2012—2014 to explain the current situation of the development of Yunnan Baiyao in the mathematical methods,and prove the current situation and development trend of the development of Yunnan Baiyao is relatively good.Secondly,In order to inquire into influence factors which the Yunnan Baiyao grows,from the research and development innovation,the stockholder’s rights structure,the managed capacity,the human resources 4 dimensions embarked,selects in 2000--In 2014 correlation data,through the contrast discovered each factor and the Yunnan Baiyao grows relations.For the analysis can be chosen as the number of indicators is limited and can not fully reflect the factors that affect the growth of Yunnan Baiyao,so use SWOT analysis take a further analysis.The study found that brand advantage and appropriate to deal with government relations as well as relate to the development of Yunnan Baiyao group.Through different research methods,the study found the key factors of the development of Yunnan Baiyao group.Finally the study obtain the growth path of "China Time-honored Brand" enterprises: In the basic theory of enterprise resources,pay attention to financing of Internet,the cultural influence promotion and specialized skill inheritance and guarantees.In terms of the theory of the core competence of the Corporation,all-round innovation of products,pay attention to business marketing and other marketing channels.In enterprise knowledge theory,apply for patents and ensure quality parallel.In enterprise dynamic capability theory,strengthen the equity balance management,timely adjustment of rights between the board of directors and the CEO,dynamically adjust the direction of development.At the same time,it should be based on their stage of development,resource endowments,strategic planning,etc.to concrete analysis of concrete problems,"China Time-honored Brand" enterprises development initiatives should be consistent with the status of the development of enterprises.