| MC is a professional lubricating oil manufacturer. Its business model is OEM together with own brand-building marketing strategy. In recent years, the market growth in MC lubricating oil business segment slows down; the demand of domestic lubricating oil market declines rapidly, the innovation for lubricating oil in the industry fatigues; Chinese large, medium-sized lubricating oil companies become to enter the MC segment of oil products markets, all these companies have to face a fierce competition than ever, the bigger distributors are also starting to look for more cost-effective lubricating oil products by seeking new OEM lubricating oil manufactures. Market share continues to be squeezed by competitors. At the same time, with the positioning of Shanghai's global influence innovation center of the city, conducive to the development of traditional manufacturing enterprises more and more. In this situation, how to develop MC Company in the future, become the core issue that enterprises must think about.Combining MC's economic and lubricating oil industry development environment, through a comprehensive analysis of the competition between foreign investment, state-owned and private lubricating oil companies in the industry, the thesis is to analyze the MC's external marketing environment, internal environment, and the MC's development planning in the next three years; Using Porter 5 forces model, SWOT analysis method, the thesis is to analyze the MC owned resources, its macroeconomic environment and lubricating oil industry competition intensity, with next to propose MC's overall development strategy which matches MC's current resources, capabilities, determine MC's long-term sustainable development strategy objectives and build a definition of MC's executive, landing strategy Implementation Tactics. |
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