| Since the reform and opening up, the development of domestic tourism more prosperous, the hotel industry as an important branch has also been an unprecedented development. The hotel industry in the wave of rapid economic development continues to seek opportunities for development, innovation and change gradually its own development model, and strive with the world. Especially the hotel marketing strategy way, it is diversified trend. But China's current status of economic development with social development level and the overall development trend of China's hotel industry, there are still many problems in the process of applying innovation and hotel management marketing policy. Meanwhile, with the development of the industry, more and more hotels to participate in the fierce competition in the past. If you want a hotel in the surging market place, the hotel management must reform from the perspective of innovation, continuous exploration in practice, and accumulated experience. Based on the Shanghai CYTS International Hotel analysis of their own conditions, which the hotel obtained advantages and disadvantages environment, opportunities and threats derived Shanghai CYTS International Hotel should adopt marketing strategy. Shanghai CYTS International Hotel in the fierce market competition, select the brand marketing strategy is not completely done with the times, to some extent, and cannot adequately respond to the violent impact of competitors. Therefore, this article by Shanghai CYTS marketing status of international hotel brands were analyzed to identify its shortcomings, but summarize the current competitive environment, Shanghai CYTS International Hotel, made more specific and era of brand marketing strategy, and development of the relevant implementing measures which promote the hotel enterprises to participate in market competition and occupation of domestic and foreign markets, has important theoretical and practical significance. |
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