Study Of Marketing Strategy Of LSMS Hotel Brand

In recent years, sustained and stable development of the domestic economy, by virtue of Lhasa unique geographical location and favored by domestic and foreign tourists, the hotel industry in recent years, the scale of growth fast. LSMS Hotel With orderly operation, since its inception in June 2012 performance and stable development. However, in the fierce competition in the market place, leaving a unique impression to consumers, hotel managers must also attach importance to and strengthen the hotel’s brand building. Inception in the hotel, the hotel will be on the agenda of brand building.This study is divided into five parts. First introduced LSMS topics in accordance with the hotel brand marketing, research significance, the hotel’s brand management research status, and introduces the framework of this study; second chapter introduces the theoretical part focuses on the brand theory, the hotel brand marketing and Hotel brand marketing trends; Chapter III LSMS hotel’s business scope and brand management status, including an introduction LSMS hotels, accommodation, catering and other services operating status of the development process of brand management and brand management status; Chapter the fifth chapter of the main part of the present study. Chapter IV through questionnaires through the 1500 survey of the public in Lhasa, get the current consumer LSMS hotel brand’s overall cognitive level with the hotel brand management deficiencies. The analysis revealed that consumers in the LSMS famous hotel brand, price setting, special services and customer loyalty aspect of overall lower level; For this analysis, conclusions, each chapter launched countermeasures; Finally, conclusions and current research inadequacies.In this study, a survey conducted true and reliable sources of data that can effectively support the LSMS hotel brand management improvement. Meanwhile, the paper’s research methods and conclusions for the industry is also the hotel’s brand-building efforts to provide a useful reference.