Mobile-Internet And Insurance Marketing Research Based On A Insurance Company

From 2011 to 2014, income of insurance premium grow fast and the growth speed increase every year in China. With the refinement and implementation step by step of "ten countries" policy in insurance industry, the forecast for 2015 that premium income growth still stand on a high level and overall premium income will be close to 2.4 trillion yuan. The insurance industry plays "Assist device" and "stabilizer" roles in the national economy and it will become more and more important. The above data and government’s documents forecast that the insurance industry has become national strategy and ushered in the development golden period.Traditional marketing model of the insurance industry:agents, bancassurance and telemarketing, which the most important are agents and bancassurance channels. The agents mislead sales content and staff high churn rate. As well as, bancassurance channel was monopoly and the profits were intercepted by bank which are hindering healthy development of insurance industry.Big Data technology will subvert the development of insurance products, even the basic pricing principle. Mobile Internet become more and more popular, which will change the traditional way of insurance marketing. The era of great change will come true.This thesis research on Internet insurance marketing’s hot point, WeChat and E-services marketing (mobile client application). According to compare and analyze the several cases to find the reasons for its success or failure and propose reasonable solution. Analysis problem and provide reference to other insurance companies on Internet marketing.