Research On The Marketing Model Of Mobile Internet In ZhongHe Life Insurance Group

Advanced wireless transmission technology and mobile terminals has been popularized in people's lives, the mobile Internet era along boarded the stage of history. Mobile Internet marketing has become a hot research subject in recent year. Compared with traditional marketing, with a precise, interaction, timeliness, economy, extensive features such as mobile Internet marketing, a lot of influence on the development of traditional marketing and Internet marketing, it has gradually developed into a business enterprise product marketing an important channel for growth, and also has brought opportunities and tremendous challenges for enterprise.Zhong He life insurance Company into the Northeast as the first foreign life insurance companies, it has been committed to Life insurance business and has won the title of best foreign insurance companies for many times. It's vital that how to effectively use the nascent mobile Internet tools and combined with their own advantages to develop and expand its business with the mobile Internet marketing strategies and even enhance their brand and market position in the new environment.From the domestic to the mobile Internet marketing research to summarize, look analysis mobile Internet marketing and traditional marketing, and introduce the basic of Internet marketing. Meanwhile, Accurate theoretical basis of marketing, analyze the Zhong He Life Insurance Company's situation and problems based on 4Cs and experiential mobile marketing, combine with 4Cs and correlation analysis SWOT is presented to the customer experience at the core of the marketing concept, and based on the concept of marketing strategies and safeguards to provide more high-quality products for customers, and provide a reference for the future development of mobile marketing.