Research On The Strategy Of Management And Control Of Enterprise Financial Risk Under The Electronic Commerce Environment

Currently, the enterprises are facing more and more complicated and changeable financial risks under the electronic commerce environment. When the Internet information technology brings convenience to the enterprises and shortens the distance between enterprises and enterprises and consumers, it also expands the range and probability of risk communication, so that the enterprises face the traditional financial risk as well as the new ones. With the process of international economic integration is accelerating,each enterprise becomes a part of the world economy,the dependence and mutual influence between each other increases quickly and leads to a more complicated business environment.It is quite necessary to research on the strategy of identification,valuation and disposal of enterprise financial risk based on the electronic commerce environment.In reference to the relevant theoretical research from related experts and scholars, this paper which taking Haier Group as an example uses case analysis method comparative analytic approach, etc.to research on the strategy of control and management of financial risk under the electronic commerce environment.In the current environment,it is very important to identify the financial risk of the enterprise facing as soon as possible. The qualitative analysis method or the univariate, multivariate quantitative analysis all exists limitations, the judgment failure rate raises qucikly.This paper ueses the method of the combination of the qualitative analysis method with the quantitative analysis,the univariate method with the multivariate method,the historical numerical comparison with the industry numerical comparison, Z-score method with F-value fraction method, etc. to research on Haier Group's financial risk under the electronic commerce environment relativly comprehensivly.When analysing the financial situation from 2011 to 2015,this paper finds out that Haier Group's financial risk is under control and the operating situation is relatively optimistic. Under the situation of domestic and foreign economic's weak recovery.the increasing personalization of consumers' demand, more and more intense of the competition of home appliance manufacturing industry, the insufficience in management and control of financial risk under the electronic commerce environment,as well as the short board and shortcomings in debt paying ability, cash flow management, development ability, etc.Haier group can not relax the management and control of financial risk, by contrast, should strengthen the management.By improving and perfecting the financial risk management and control information system, the comprehensive budget control strategy,the debt paying ability,as well as the group's cash flow management and control, Haier group can improve the ability of management and control of financial risk.By improving the governance structure, improving group financial authority and responsibility allocation, strengthening the internal audit, improving the information system security measures, strengthening the management of human resources, the implementation of the financial risk management and control strategy of Haier group will be fully guaranteed,and make suret that the group will develop sustained and healthy.Through the research,the paper initially builts up the method of identification, assessment, analysis to the financial risk, and provides a reference for other enterprises in researching the strategy of the management and control of financial risk.This research has certain practical significance.