Research On The Financial Management Of Electronic Commerce Industry

With the rapid development and increasingly mature of network technology in today's society,ecommerce model has gradually penetrated into all fields,and ecommerce enterprises also represent the general trend.From the Alibaba created by Ma Yun,to Liu Qiangdong's Jingdong Mall and Shen Ya's vip.com;from Ma Huateng's QQ social software,to WeChat;from the Alipay of payment platform to the Yuebao of the financial field,you can see various areas of Internet advertising everywhere.With all kinds of software implanting from the PC to the mobile phone,Wechat Business industry also came into being.Only ten years time,along with the continuous development of the network,the competition between enterprises is becoming increasingly fierce.As the formal network shortened the distance between people around world,businesses and consumers take full advantage of e-commerce through this platform.Each one takes what he needs with the development of electronic commerce.How to control the industry's financial risk has become one of the most important issues in corporate.Financial management work is around the financial risk control of this core.It is financial risk control to support the normal operation of enterprises.The enterprise financial risk control system of the traditional has been relatively mature,but the research in this field of e-commerce enterprise e-commerce is still not perfect.In the traditional enterprise,based on the financial statements as the core of accounting information has been less dependent on,the more it is real-time reporting has stronger timeliness.The real-time financial report is based on the network,reflecting the electronic business enterprise real-time operating conditions and financial risk.Both in the data sharing mode,or the method of financial management still,risk control means,e-commerce enterprises have great differences with the traditional enterprises.Dangdang network is the domestic earlier into the electronic commerce to sell books,audio and video,on December 8,2010 officially listed on the New York stock exchange,is China's first fully online business,based in the United States listed the B2 C online mall.But once into loss,even after the out of the loss,dangdang's market value is far behind the competition.Dangdang network in the aspect of financial management problems in other e-commerce companies are facing or will face the problem,can be used as the electronic commerce environment enterprise financial risk control of representative case study.This paper first analyzes the electronic commerce enterprise's environment,put forward the significance of research,and a review of relevant theories,related research at home and abroad are reviewed.E-commerce environment deep insight into the new changes of enterprise financial management,analytical electronic commerce enterprise financial risk control content);Through the case study of dangdang to dangdang's basic situation and the development process,combined with industry environment,the macro environment facing dangdang,dangdang network in the characteristics of the mode of financial management in e-commerce environment analysis on the problems existing in the financial risk control.For dangdang network in the electronic commerce environment problems of financial risk control,cause to the electronic commerce enterprise common problems of thinking,and puts forward the countermeasures.