Z GD Securities Business Department Of Wealth Management Business Development Studies

The development of Chinese financial industry and financial markets open, prompting wealth management business as our country each big brokerages scrambling to develop main business, wealth management market is developing very fast. Financial industry's internal management personnel have to join in this market, the wealth management business as the focus of enterprise management.Wealth management business is the traditional business and innovation into the business, it is the national each big brokerages escalating transformation of the main development goals. Brokerage push the appropriate wealth management business to the customer, such brokers and customers can achieve a win-win situation. Securities companies to provide customers a full range of financial services, to customers one-stop financial services to meet the demands, so that brokers can get commission, to strengthen the relationship between themselves and customers, make customer loyalty, and improve the market share of the company. Customer assets safety can be guaranteed, and the value can also realize value-added, makes its own financial goals achieved, their quality of life and interest have improved.In recent years, GD securities company Z sales development made some wealth management market, development also is not very perfect, but still are far apart with the demand of the market, and it also has some problems. At present, Z GD securities sales department of wealth management business development is not very balanced, is still the traditional brokerage business sales department's main source of income, but the traditional brokerage business and the correlation of the stock market is very high, make the company's profits have periodic and instability. Wealth management business, therefore, can help the company to break the dilemma, prompted the company long-term profit, it is the development direction of after sales departmentThis thesis about Z GD securities sales department of wealth management business carried on the thorough analysis of existing problems, and then put forward the perfect wealth management business development initiatives, for Z sales department pointed out the direction of development of wealth management business, Z for GD securities sales department well development of wealth management business provide theoretical guidance and practical reference.