Research Development Of A Securities Company J City Sales Department’s Wealth Management Business

With the rapid growth of economy and the continuous accumulation of residents’ assets,the private wealth management market has reached an unprecedented scale.The awareness of residents’ financial management has been strengthened significantly,and the demand has gradually changed from the past single deposit to diversified asset allocation,which lays the foundation for the development of financial institutions’ wealth management business.In order to meet customers’ increasingly personalized investment methods,financial products are constantly updated and changed,which brings new development opportunities to financial institutions.At the same time,the commission rate of securities companies is declining,and the trading volume is shrinking due to the aggravation of capital market turbulence,so the marginal effect brought by traditional brokerage business is getting lower and lower,and the original profit system can hardly generate considerable performance growth.Developing wealth management business and changing the traditional business model has become the consensus to stimulate the vitality of the securities industry.Based on the above background,this paper,based on the actual operation of the J City business Department of A securities company,explores its specific plan for the development of wealth management business,in order to provide certain reference for the development of wealth management business of other branches of domestic securities companies.To this end,this paper first defines the relevant basic concepts of wealth management,and reviews the important theories and research status in related research fields at home and abroad.It uses Porter’s five Forces model,PEST analysis method and data analysis method to carry out A systematic analysis of the business situation,industry environment and macro environment of J City business Department of A securities company.Summarize the problems limiting its business development and explore the reasons.On this basis,the wealth management business development plan of J City Business Department of A securities company is designed according to the actual situation by combining management knowledge,investor suitability and following the idea of taking customers as the center.The plan specifically includes: 1.establish diversified business channels,strengthen cooperation between different institutions,and help through the Internet and other platforms;2.Developed hierarchical customer management,established service plans,and provided different services for different customers;3.Enrich product categories and strengthen product research and development oriented by customers;4.Optimize the talent team and improve the professional level.