Big Data Marketing Theory And Its Application In Game Operation

With the continuously development of the Internet,e-commerce's scale is expanding in recent years,traditional marketing methods have been a huge impact,"Internet+" has become the focus of the industry.But I have to say that these enterprises are still using very traditional marketing ploys,which cause User-conversion-rate's reducing while spending lots of human-and material resources.To break through the limitations of traditional marketing ploys,many internet enterprises try to achieve precision marketing rely on big data technology.Such marketing ploy realize the personalized recommendation based on users through Depth data mining and data analysis.This substantially reduce the operating costs and increase the User-conversion-rate,which achieving huge income.This new type of big data marketing has become a hot spot in the field of business research.In this paper,Suzhou snail digital Polytron Technologies Inc(hereinafter referred to as the Suzhou snailgame company)marketing business reconstruction project as the background,according to the target user characteristics existing in the previous marketing business in cognitive fuzzy and lack to data analysis as the background of the recommendation problem,construction and design a marketing business with the target user features combined with the user portrait model and recommendation system.The main work of this paper: 1.Construction of the company's marketing business transformation project design;2.Construct a user portrait label analysis combined with the marketing business of the company;3.Design and implementation of a collaborative filtering recommendati on algorithm system based on the company's marketing business;4.Design and impl ement a comprehensive content recommendation system based on the company's marketing business 5.Give examples of Suzhou snailgame company marketing business transformation project.The results show that,through the implementation of the company's marketing business transformation project,enhance the company's marketing business effect and grasp the target customers,expand the company's marketing channels,improve the company's revenue.