Research On The Precision Marketing Strategy Of Small And Micro E-commerce S Company In The Big Data Environment

Looking at the development of modern society,it is not difficult to find that the era of big data follows the Internet era.In this era of "information is king",people's life has been changed dramatically.Whether people can master the application of big data skillfully has become a new value source of modern social economy.Behind the data is a huge commercial capital,which can bring data users Considerable economic benefits.Especially in recent years,the development of e-commerce platform is booming,which also makes the mining and marketing of e-commerce data become more and more critical.All major e-commerce platforms and enterprises begin to analyze the basic information of customers,excavate useful information from it,accurately screen customer needs,and finally formulate targeted marketing programs,which can reduce advertising costs and generate revenue for enterprises at the same time.In conclusion,the application of big data in marketing has become the general trend.However,it can not be ignored that up to now,the big brands known by people have opened up online sales channels,and the business scale of e-commerce enterprises has also changed significantly,including many large enterprises like "three squirrels" and small and micro e-commerce enterprises like s company.For the latter,there is a lack of information available during the operation period,and the main traffic entrance is also subject to the control of large enterprises and platforms.The support of e-commerce platform is also indispensable when seeking the operation transformation under the background of big data.With the increasing openness of e-commerce platform,the industry competition is also more brutal than before.The survival of small and micro e-commerce enterprises must be based on the huge development and utilization of market resources.Only by increasing the data sources of consumers and understanding the purchase intention,behavior and habits of consumers,can they accurately grasp their consumption demand and form a perfect user portrait system On this basis to segment the market,implement the precision marketing strategy,timely meet the needs of consumers,it is possible to stand out in the fierce market competition.In this paper,s company,a small micro electronic business company in the health care industry of Chinese herbal medicine,is taken as a research case.Based on the current business situation of small and micro e-commerce enterprises,the precise marketing strategy adopted by s company in the big data environment is studied in depth,and practical development strategies are put forward for it,so as to facilitate enterprises to optimize and innovate the existing precise marketing strategy and improve business performance.In addition,it can also provide reference for other similar small and micro e-commerce enterprises,so that they can formulate effective precise marketing strategies for travel.