Study On The Development Of E-commerce Of Walnut Industry In Lingshi County

Shanxi is one of the walnut producing area in China, Lingshi is the base for the development of walnut industry in Shanxi, Lingshi known as China walnut Township in the world. At the end of 2015, Lingshi County walnut forest is planted area of 19667 hectares, is the area of 11000 hectares. In recent years with the walnut planting area continues to expand, in full fruit period the walnut tree is increasing year by year, walnut production increased steadily, the attendant is exist in marketing Lingshi walnut industry development issues have become increasingly prominent. In view of the development status of walnut industry in Lingshi County, in recent years, Lingshi county agriculture and forestry census results and Lingshi County walnut Park, cooperationAgency, walnut processing enterprises, e-commerce companies visited the investigation data as the foundation, the comprehensive use of literature research method, case analysis method and investigation on the current situation and problems of law on e-commerce development of walnut industry in Lingshi County, has carried on the analysis and thinking of the necessity and urgency and Countermeasures for Lingshi County square, walnut the big step of industrial development and the farmers provide strong theoretical support, the main conclusions are as follows:the main problems existing in the development of electronic commerce in Lingshi county 1 walnut industry:the development of electronic commerce industry of Lingshi County walnut shortage of farmers awareness of e-commerce, walnut walnut producing a single product,Product quality is uneven in quality, research and development of new products of walnut backward, electricity shortage, the government countermeasure suggestions on the development of electronic commerce.2. business support the walnut industry in Lingshi county is not enough of the problem:one is to strengthen the scientific planning and propaganda of walnut industry; the two is to accelerate the introduction of nuclear technology and peach deep processing projects; three is targeted to strengthen the training of e-commerce in rural areas and farmers "leader"; four is to accelerate the establishment of an industry by the talents of the expert talent base; five is to strengthen government support, the implementation of the "Internet plus poverty industry" and "Internet plus precision poverty new mode.